This interface refresh is a journey that has been a long time coming. It’s a nuanced challenge to take a thirty-year-old app and modernize it for new types of video content (like social video which simply didn’t exist when Premiere Pro was first built), while respecting the needs and demands of traditional post-production. We knew we had to get it right, so we brought together a cross-functional team from product design, research, engineering and customer experience, who collected data and worked closely with our customers on their wants and needs to ensure the new experience is as beautiful as it is functional.
