[peccioli]

 A Nikon anunciou colaborações com Nissin e Profoto em produtos speedlight e produtos de iluminação de estúdio.



https://nikonrumors.com/2021/11/12/nikon-announces-collaborations-with-nissin-and-profoto.aspx/

[André Sena]

Show!

[felipemendes]

Já era hora. Não faz mais sentido querer verticalizar todo o ecossistema da marca. Sábia escolha de deixar flashes (e quem sabe no futuro próximo, lentes) pra quem faz melhor/mais barato. Sabemos que a ótica Nikon pode ser muito boa, mas eu creio que deve ser usada pra ser o padrão de mercado, e deixar os parceiros fornecerem equipamento barato que vai alavancar a marca.

[André Sena]

fonte:
https://www.zsystemuser.com/nikon-z-system-news-and/firmware-software-info.html

Destaquei algumas partes importantes. 

Meanwhile, Nikon issued a press release acknowledging information that I had previously presented, and which appears in the official Z9 brochure: "Nikon Inc. is pleased to announce that Nikon Corporation will be collaborating with Nissin Japan Ltd. and Profoto AB on speedlight products and studio lighting products.”

No, this doesn’t mean Nikon is getting out of the Speedlight business (at least not in any foreseeable time frame). What it does mean is that they’re doing cooperative communications between the Nikon and two third party flash/lighting companies. Nissin has long been rumored as having licensed to or worked with Nikon on some previous Speedlights, so this isn’t unexpected news. The addition of Profoto, is a strong indication that Nikon wants to get more relevance in studio photography, after a long period of what I’d call neglect.

Long term bythom readers will know that I’ve lobbied for Nikon working harder to expand the ecosystem around the cameras and lenses that provide most of the Imaging group’s revenue. It seems that the tentative steps made with Atomos in the video recorder arena (and then extended to Blackmagic Design) has paid off for Nikon, exactly as I would have predicted (larger ecosystems create more core product sales).

The Z9 brochure seems to indicate that—other than lenses—Nikon is becoming much more friendly with vendors who provide extensions of the base system.

All that said, just in this particular announcement of lighting cooperation we have the seeds of potential confusion. Nikon’s WR-R11, Nissin’s Air, and Profoto’s Air remotes all use different communication protocols, and for this “collaboration” to be truly useful to Nikon users, we need these protocols to be compatible.

[vangelismm]

Já era hora. Não faz mais sentido querer verticalizar todo o ecossistema da marca. Sábia escolha de deixar flashes (e quem sabe no futuro próximo, lentes) pra quem faz melhor/mais barato. Sabemos que a ótica Nikon pode ser muito boa, mas eu creio que deve ser usada pra ser o padrão de mercado, e deixar os parceiros fornecerem equipamento barato que vai alavancar a marca.

Quando li eu concordei mas talvez o dinheiro esteja justamente nas lentes baratas.
Talvez com o baixo volume, realmente eles e a Canon migrem para produtos premium mesmo.