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Online: 24 de Agosto de 2006, 15:50:57
Sony Digital SLR Is Third-Best Seller, Takes Share From Canon

By Kyoko Suzuki

Aug. 24 (Bloomberg) -- Sony Corp., the world's second- biggest consumer electronics maker, took more than a fifth of Japan's digital single-lens reflex camera market in its debut month, claiming third place after Canon Inc. and Nikon Corp., a market researcher said.

Sony, which began selling its ``alpha DSLR-A100'' on July 21, had a 21.6 percent share in the month and a 19 percent share in the three weeks to Aug. 20, compared with the Tokyo-based company's target for 10 percent of the global market this year, according to data compiled by BCN.

Sony's model can shoot photos at 10.2 megapixels and sells for about $900 without a lens and $1,000 with one. The camera is compatible with older lenses made by Konica Minolta Holdings Inc., from which Sony acquired the SLR business this year.

Single-lens reflex cameras have become the most profitable part of the digital camera market, as price competition has driven margins lower for compact cameras. The models have interchangeable lenses and appeal to professionals and hobbyists.

Canon's market share fell to 33.3 percent in July from 51.6 percent in the previous month. Nikon's dropped to 27.4 percent, from 32.6 percent, partly because the dominant camera makers did not have new models. Canon's ``EOS Kiss Digital N,'' was the best-seller in July, and Nikon's ``D70s'' came in third. Both models were introduced in the first half of 2005.

Growing Rivalry

Matsushita Electric Industrial Co., which entered the fastest growing part of the digital camera market a day after rival Sony, had a 0.8 percent share in July, and 0.9 percent in August. The company's 7.5 megapixel ``LUMIX DMC-L1'' models are sold for about $2,000 with a Leica lens.

Matsushita, the world's biggest consumer electronics maker, plans to sell about 50,000 units in the eight months or so to March 31, or the end of the Osaka-based company's fiscal year. The maker of Panasonic brand electronics allied with Olympus Corp. to jointly develop digital SLRs in January 2005.

Digital camera shipments are forecast to rise to 67.3 million units in 2006, up 4 percent from last year, according to the Camera & Imaging Products Association. Digital SLR shipments are expected to lead the gain, with a 23 percent increase from a year earlier, and reach 4.7 million units.


Japan Digital SLR Market Share by Unit Sales
Vendor----------July----------June
=========================
Canon----------33.3%----------51.6%
Nikon-----------27.4%----------32.6%
Sony------------21.6%----------2.3%
Pentax----------14.0%----------7.6%
Olympus---------2.8%----------4.8%
Matsushita-------0.8%----------0.1%

-June sales for Sony and Matsushita reflect advance orders.
Source : BCN Ranking

Fonte: http://www.bloomberg.com/apps/news?pid=206...cUU&refer=japan
Já dizia o Da Vinci.... Tem pessoas que enxergam, tem pessoas que enxergam qdo se aponta e tem pessoas que não enxergam.



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Resposta #1 Online: 24 de Agosto de 2006, 16:10:16
Agora só falta a guerrinha de preço.  :traviseiro: :gun2:
Nikon D80 X Canon 400D X Sony A-100