[fvanzela]

Foi essa entrevista aqui do diretor de marketing da Nikon: http://goo.gl/4daGSV


Why do you think that mirrorless has been relatively slow to gain popularity in Europe and America?

Let’s talk about North America because that’s one of the worst geographies when it comes to the mirrorless camera market. The market for our mirrorless cameras is not growing there. We’re still studying the reasons but we believe that North American customers believe that if they want image quality they’re supposed to buy DSLRs, not mirrorless. In reality, mirrorless can offer high image quality, it’s just a smaller system, but the American customers don’t view it in that way.

So you find that in America your customers equate physical size with quality?

Perhaps, yes. We have done some studies where we presented consumers with a DSLR and a mirrorless camera and ask them if the image quality was the same, which one they would chose, and generally they chose the DSLR. We asked them why and they said ‘of course bigger ones are better!’ We literally heard that response from one customer.

In Europe, DSLR sales are strong, especially among women. So maybe using a DSLR is a more of a status symbol for someone wanting to become a better photographer, compared to mirrorless.

Ou seja, intrinsecamente o americano transportou a ideia do "maior é melhor" de seu modo de vida para as câmeras, simples assim. Felizmente alguém já está mudando, é um mercado hoje que tem 27% da população entre 16 e 27 anos que não tem e não pensa em ter um carro. Já na faixa acima dos 40 anos, mais de 75% tem mais 1 um carro por pessoa...

[Thales Souto]

Agora que uma versão Fuji FF com lente fixa 35 mm igual à RX1 mas com o design e atalhos da XT1 seria muito atrativo, isso ninguém nega.

[marciok]

Foi essa entrevista aqui do diretor de marketing da Nikon: http://goo.gl/4daGSV


Why do you think that mirrorless has been relatively slow to gain popularity in Europe and America?

Let’s talk about North America because that’s one of the worst geographies when it comes to the mirrorless camera market. The market for our mirrorless cameras is not growing there. We’re still studying the reasons but we believe that North American customers believe that if they want image quality they’re supposed to buy DSLRs, not mirrorless. In reality, mirrorless can offer high image quality, it’s just a smaller system, but the American customers don’t view it in that way.

So you find that in America your customers equate physical size with quality?

Perhaps, yes. We have done some studies where we presented consumers with a DSLR and a mirrorless camera and ask them if the image quality was the same, which one they would chose, and generally they chose the DSLR. We asked them why and they said ‘of course bigger ones are better!’ We literally heard that response from one customer.

In Europe, DSLR sales are strong, especially among women. So maybe using a DSLR is a more of a status symbol for someone wanting to become a better photographer, compared to mirrorless.

Essa mesmo, Rafa. Valeu.

[rilove]