Speculating on Sony - Heralding a third pro contender for 2008?
http://www.16-9.net/sony_in_2008.html"The problem is illustrated by the following word association game, here played with an average professional photographer:
You say 'Hasselblad'; the pro says ‘Moon landing’, ‘Swedish engineering', ‘legendary pro kit’.
You say ‘Nikon’; the pro says ‘D3’, ‘sports shooter’, ‘photojournalism’, ‘legendary lenses’.
You say ‘Canon’; the pro says ‘Touchlines bristling with white barrels’, ‘legendary 1Ds series'
You say 'Minolta'; the pro says ‘Huh?’ or maybe ‘Amateur cameras’
You say 'Konica'; the pro says “Didn't they used to make film?’
You say ‘Sony'; the pro says “You mean, like the PlayStation?”"
"From the Canon side of the fence, we've never seen what a Zeiss 135mm f1.8 with autofocus and stabilisation can do . . . mount this lens on the speedy A700 and you have a pocket money, pocket-size combination that bears close comparison with a Canon 5D and 200mm f1.8 – except the Canon wouldn't have IS!"